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AMES, Iowa - Online reviews seem like the best way to see whether it's worth booking a hotel or an Airbnb, but these ratings might not always be so honest. Researchers from Iowa State University say luxury hotels inflate their reviews to compete with online travel agency competitors such as Airbnb. People may want to take a deeper dive into other factors beyond reviews when planning where to stay for their next vacation.
Results showed that high-end hotels increased their review manipulation tactics when Airbnb came to market, most likely finding pressure to keep up with their options. The fake reviews were often positive and less about trashing other hotels with similar price points.
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does selling on amazon make good moneyAMES, Iowa - Online reviews seem like the best way to see whether it's worth booking a hotel or an Airbnb, but these ratings might not always be so honest. Researchers from Iowa State University say luxury hotels inflate their reviews to compete with online travel agency competitors such as Airbnb. People may want to take a deeper dive into other factors beyond reviews when planning where to stay for their next vacation.
Results showed that high-end hotels increased their review manipulation tactics when Airbnb came to market, most likely finding pressure to keep up with their options. The fake reviews were often positive and less about trashing other hotels with similar price points.